Coney Island Tradition

As I was flippin' through the channels yesterday I came across a hot dog eating contest held every 4th of July.  It's a Nathan's Hot Dog eating contest that takes place in Coney Island, New York, the birthplace of Nathan's Hot Dogs.  You can see each one on ESPN, because somehow this is a sport.  To me, this contest is flat out disgusting.  How do you stuff all those hot dogs down your throat in minutes to see who can eat the most.  What does this prove???  "Man you suck, you only ate 63 hot dogs and I ate 64!"  Come on now, what kind of bragging rights is this?  I just don't get it...  If you haven't seen it already, check it out...